HOW TO TELL GOOD MAILING LISTS FROM THE BAD ONES.

I can honestly say, if your product or service is good, you should 
receive orders from any mailing list. But, percentage wise, some will 
pull less than 1%. The best mailing lists pull in 20% or more! In other 
words, better than 200 orders per 1,000 mailing. The most important 
deciding factor that indicates a good list from a bad one is this:  

THE SOURCE OF THE NAMES.
If you but a mailing list from a dealer who has compiled the names from 
his or her own customer list, the list will pull in the more orders than 
one that is compiled from a phone book or some other general source. And 
remember, the best mailing list you can have is your own.  

I am convinced that if a person is ACTIVE in mail order (especially if they have bought 
something within the past 90 days), he or she will respond to a good offer.  
I run a full-time mail order business but in all reality I am still an 
OPPORTUNITY SEEKER!  

I can use a good mail order plan, clip art and I still buy lots of advertising and 
mailing lists. So, if you will get your offers to ACTIVE people, then there is NO
 reason why you shouldn't get orders.